What Can The Green Building World Learn From The Health Care Debate?

Disclaimer: This is not a political post, just my observations about the health care debate and what the green building community can learn from it.
The definition of green building much like that of the term public option in the health care legislation is open to debate. What criteria does a building need to meet in order to be green? Some individuals argue that a building is not a green building unless it obtains certification either by the USGBC or Green Globes or NAHB. While certification does provide a label and verification of a company or individual's achievement it comes with a cost. Federal projects are now required to be build to LEED silver standards. Does requiring LEED certification miss the point?
Much like the health care bill which has people on edge because of their inability to understand its poorly drafted language, individuals often shy away from green building and in particular certification because they are unable to understand it. This past week I spoke with a contractor who is currently involved in several projects and asked him about his experience with green building and LEED specifically. The contractor replied that his buildings were being built or renovated to achieve high levels of water and energy efficiency but that he did not pursue certification because the system was too complex and "wishy washy".
In order to overcome the resistance of individuals to build green or pursue certification it is the responsibility of builders, contractors, attorneys and the USGBC to clarify the system, remove the mystery and inconsistency between credits, and alleviate the fears of those responsible for paying the certification costs that despite their efforts a building will fall short by missing a credit. In its current form LEED certification while very valuable is skeptically viewed by some individuals in the same manner as medical procedures and diagnostic tests performed by doctors. Is it time for green building certification to become outcome based rather than design and construction based?
