PR Gone Wrong
Last week I received a very interesting press release from a prestigious builder's PR firm. The email started by explaining the very admirable steps that the builder was taken to be a leader in sustainable building. The measures the builder was taking were extraordinary such as building a carbon neutral headquarters, taking measures to reduce carbon emissions from construction equipment, purchasing offsets to make their entire operation carbon neutral, etc. However, the PR firm committed a major goof which left me feeling like I had been scammed, they capped the press release off by exclaiming how the builder built homes with a completed value of up to 60 Million dollars! How can a 60 Million dollar home possibly even approach being considered sustainable? Perhaps the builder would be best advised not to take measures to appear sustainable and instead serve as an educator to counsel their clients that outrageous extravagance is not needed and that they can build luxury homes without constructing the next McMansion.
Ouch! Someone is going to be in trouble over that.
There's nothing "Mc" about a $60M mansion like the one shown in the photo. It's possible that the efficiencies achieved in constructing such a home are also exponential.